Most people understand what the goal of dieting is. If you are looking to get into better "shape" it is dropping body fat. If you are looking to compete in a physique competition, it is to get stage ready while maintaining muscle mass.
For both instances, you can't just constantly diet, or your body will rebel IN A BIG WAY. In the video below, I discuss 4 things you SHOULD be focusing on in between diets to improve and work towards your long term goals.
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